Pipeline velocity tells you how much revenue your pipeline produces per day. The formula: (Number of Qualified Leads x Average Deal Value x Win Rate) / Average Sales Cycle in Days.
Enter your current pipeline numbers. Use data from the last 3 to 6 months for the most accurate result. If you do not know your exact win rate, estimate it: most agencies close between 20% and 40% of qualified leads.
This is the dollar value your pipeline generates per day, based on your current inputs.
There are four ways to increase pipeline velocity. Each one moves the number independently.