Go beyond simple revenue tracking. Calculate the true profitability of each project by accounting for team time, direct costs, and overhead allocation.
Enter the project name and total revenue. This is what the client is paying (or has paid) for this project.
List each team member who worked on this project, their hours, and their internal cost rate. The cost rate is what you pay them per hour (salary / working hours), not what you bill clients.
Include any other project costs: software or tools used specifically for this project, stock assets, printing, subcontractor fees, and an overhead allocation (typically 10% to 20% of direct costs to cover rent, utilities, and general business expenses).
Your project profitability breakdown.
Enter your target profit margin. Most creative agencies should aim for 40% to 60% gross margin, with a net margin of 15% to 25% after overhead.