Score each criterion from 1 (weak) to 5 (strong).
Consistent revenue growth, clean books, profitable
Predictable income streams, subscription or retainer models
No single client accounts for more than 15% of revenue
SOPs, playbooks, and processes are written down
Business runs without founder for 30+ days
Contracts, IP, compliance all in order
Recognised name, strong reputation, loyal audience
Tech, operations, and team can handle 2-3x growth
Simple ownership structure, no messy agreements
Clear path to next stage of growth for a buyer