Build a Good / Better / Best pricing structure. Set your features, prices, and let the calculator show whether your price anchoring is optimal. The premium tier should be 2.5x to 3x your basic tier to create a strong anchor effect.
Effective price anchoring means your premium tier is 2.5x to 3x your basic tier. This makes the middle tier feel like the obvious choice. Here is how your pricing stacks up.
Enter prices in all three tiers to see your anchoring analysis and recommendations.