Market Validation Checklist

Checklist Level 3

Before you commit to a niche, validate that real money and demand exist. This checklist walks you through three phases of validation, from initial research through direct outreach to confirmed interest. Complete each phase to build confidence that your chosen market can sustain a profitable creative business.

Overall Progress 0 of 14 complete (0%)

Phase 1: Research Phase

0 of 5 complete Complete

Found 10+ businesses actively operating in this niche

Identified 3+ industry events, publications, or communities

Found competitors successfully charging premium rates

Identified where potential clients gather online

Documented common budget ranges for services in this niche

Phase 2: Outreach Phase

0 of 5 complete Complete

Had 5+ conversations with potential clients in this niche

Identified recurring pain points across multiple conversations

Found genuine willingness to pay for solutions

Confirmed you can reach decision-makers directly

Validated the typical buying process and timeline

Phase 3: Validation Phase

0 of 4 complete Complete

Created a test offer or proposal for this niche

Got at least 2 expressions of interest or positive responses

Confirmed viable pricing range through real conversations

Documented common objections and prepared responses

C²I

The Creative-to-Institution Toolkit

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