Email template for approaching potential white-label and referral partners.
Hi [Partner Name],
I have been following [Their Company]'s work in [their area of expertise], and I think there is a strong alignment between what you are building and what we do at [Your Company].
I am reaching out because I see an opportunity for us to create something mutually beneficial, and I wanted to share an idea with you.
At [Your Company], we specialise in [Specific Value You Bring]. Our clients consistently see [key result or metric], and I believe your audience would benefit from this as well.
Here is what a partnership could look like for you:
I have a few ideas on how we could structure this, but here is one option to start the conversation:
[Proposed Structure]
For example, this could be a white-label arrangement where you offer our service under your brand, or a referral model with a revenue share on every client you send our way. I am flexible and want to find a structure that works best for both of us.
Would you be open to a 20-minute call this week or next to explore this? No pressure at all. I would love to hear your perspective and see if there is a fit.
Looking forward to hearing from you.
Best,
[Your Name]
[Your Company]
[Your Email / Phone]
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