Script for presenting your proposal live instead of emailing it into silence.
Opening
1 min
"Thanks for joining me, [Name]. The goal today is simple: I want to walk you through exactly what I'm proposing, make sure it fits what you need, and answer any questions. Sound good?"
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Walk-Through
5 min
"Let me take you through each part of the proposal. I'll start with the problem we're solving, then the approach, timeline, and investment. Feel free to jump in with questions at any point."
Start with the problem: restate their pain in their own words
Present your approach: focus on outcomes, not deliverables
Show the timeline: break it into phases they can visualise
Present the investment: state the price with confidence, then pause
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Objection Handling
5 min
Objection
"The price is too high"
Response
"I understand. Can I ask what you were expecting? [Pause] The investment reflects the scope of the result. If we need to adjust the scope, I'm happy to explore what a smaller engagement could look like."
Objection
"I need to think about it"
Response
"Of course. What specifically do you want to think through? I ask because sometimes I can answer those questions right now and save you the back-and-forth."
Objection
"I need to check with my partner/team"
Response
"That makes sense. Would it help if I joined a quick call with them to answer any questions directly? Sometimes that speeds things up."
Objection
"Can we start smaller?"
Response
"Absolutely. Here's what a phased approach could look like. [Outline a smaller first phase.] The key thing is we get started and you see results before committing to the full scope."
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Close
2 min
"So based on everything we've discussed, I think this is a strong fit. The next step would be to sign the agreement and get your onboarding scheduled. I can send that over today. Does that work for you?"