Plot your competitors on a two-axis grid to reveal positioning gaps in your market. Define the dimensions that matter most to your audience, then map where each competitor sits relative to your business. This visual exercise highlights opportunities for differentiation and helps you claim a distinct position.
Configure Your Axes
Your Position
Your BusinessYou
5
5
Competitors
Positioning Map
Y Axis
X Axis
White Space Analysis
Add competitors and adjust positions to reveal gaps in the market.