Design your referral system. Incentives, timing, ask scripts.
How satisfied are your current clients on average?
What will you offer clients who refer new business?
What is the specific reward? E.g. "10% off next project" or "50 gift card"
The best moment to ask depends on your client relationship.
Write the exact words you will use when asking for a referral.
How many referrals do you want to generate each quarter?
How will you keep track of referrals and rewards?