The Happy Client Ask
Best used when a client has just given you positive feedback or a great testimonial.
Subject: Quick favour, [Client Name]?
Hi [Client Name],
Thank you so much for the kind words about [Project/Service]. It means a lot to hear that [specific result or feedback they shared].
I am on a mission to help more businesses like yours achieve [key outcome]. If you know anyone who could benefit from [your service], I would be incredibly grateful for an introduction.
No pressure at all. A simple email intro or forwarding this message works perfectly.
As a thank you, I offer [incentive] for every successful referral.
Warm regards,
[Your Name]
[Company]
Your customised version
The Project Milestone Ask
Send this after a successful project delivery when results are fresh.
Subject: Celebrating what we built together
Hi [Client Name],
What a journey. I am really proud of what we achieved with [Project Name]. Seeing [specific result, e.g. "your new brand identity come to life"] has been one of the highlights of my year.
I am always looking to work with great people like you. If anyone in your network is looking for [your service], I would love it if you could pass along my details.
Here is a short blurb you can forward:
"I worked with [Your Name] on [Project Type] and the results were [brief outcome]. Highly recommend reaching out if you need [service]. Contact: [your email]."
Thank you for trusting me with this project.
Best,
[Your Name]
[Company]
Your customised version
The Quarterly Check-In Ask
Part of your regular relationship nurture. Works well for past clients you want to stay top of mind with.
Subject: Checking in + a small ask
Hi [Client Name],
I hope things are going well with [their business/project]. I have been thinking about our work together on [Project] and wanted to check in.
Quick update from my side: I have been [brief update, e.g. "helping more businesses with their brand strategy" or "expanding my service offering to include X"].
If you come across anyone who might benefit from [your service], I would really appreciate you keeping me in mind. Word of mouth is the lifeblood of my business.
As always, I offer [incentive] for any referral that turns into a project.
Looking forward to catching up soon.
All the best,
[Your Name]
[Company]
Your customised version