The Value-First Email
Lead with a free insight about their business. Show you have done your homework before you ask for anything.
Subject: [One specific observation] about [Their Company]
Hi [Name],
I was looking at [Their Company/Website/Social] and noticed [one specific, genuine observation]. Really strong work.
One thing I think could make a big difference: [one actionable insight or suggestion, delivered for free].
I help [type of business] with [your service] and have seen this kind of change drive [specific result, e.g. "a 30% increase in enquiries"].
If you would like to explore this further, I am happy to jump on a quick 15-minute call. No pitch, just ideas.
[Your Name]
[Company]
Your customised version
The Mutual Connection Email
Leverage a shared connection, community, or event to establish trust quickly.
Subject: [Mutual Connection/Event] + a quick idea
Hi [Name],
I noticed we are both connected to [Mutual Connection/Community/Event]. [Brief context on how you know them or why it is relevant.]
I specialise in [your service] for [type of business], and after looking at [Their Company], I think there is a great opportunity to [specific outcome].
Would you be open to a quick chat this week? I would love to share a couple of ideas.
Best,
[Your Name]
[Company]
Your customised version
The Case Study Email
Share a relevant result you achieved for a similar business. Let the proof do the talking.
Subject: How [Similar Company] achieved [Result]
Hi [Name],
I recently worked with [Similar Company in their industry] on [type of project]. The result: [specific, measurable outcome].
Looking at [Their Company], I think there is a similar opportunity, specifically around [one area of improvement].
I put together a short case study if you are interested. Happy to send it over, or we could jump on a quick call to discuss.
[Your Name]
[Company]
Your customised version
The Industry Insight Email
Share a trend or insight relevant to their industry, then position yourself as the person who can help them act on it.
Subject: A trend worth watching in [Their Industry]
Hi [Name],
I have been tracking a trend in [their industry]: [briefly describe the trend or shift, e.g. "more B2B brands are investing in short-form video to drive inbound leads"].
From what I can see, [Their Company] is well positioned to take advantage of this, especially with [something specific about their business].
I help businesses like yours [your service + outcome]. If you are curious about how to capitalise on this shift, I would love to share some ideas.
15 minutes this week?
[Your Name]
[Company]
Your customised version
The Direct Ask Email
Short, clear, straight to the point. No fluff. Best for busy decision-makers who respect brevity.
Subject: Quick question
Hi [Name],
I help [type of business] [achieve specific outcome] through [your service].
I looked at [Their Company] and I think I can help. Would you be open to a 15-minute call this week to see if it is a fit?
If not, no worries at all.
[Your Name]
[Company]
Your customised version