3 emails to move prospects out of "maybe" and into yes or no.
When to Send
1
Email 1
3-5 days after proposal
The Gentle Nudge
2
Email 2
7-10 days after proposal
The Deadline Email
3
Email 3
14+ days after proposal
The Final Email
1
The Gentle Nudge
Send 3-5 days after proposal
Subject: Following up on [Project Name]
Hi [Name],
I wanted to check in on the proposal I sent over on [date]. I know things get busy, so I just wanted to make sure it didn't slip through the cracks.
If you have any questions or want to talk through any part of it, I'm happy to jump on a quick call.
Looking forward to hearing your thoughts.
[Your Name]
2
The Deadline Email
Send 7-10 days after proposal
Subject: Quick update on our proposal, [Name]
Hi [Name],
I wanted to give you a quick heads-up. I'm finalising my schedule for the next quarter, and I have a few spots opening up for new projects. I'd love for yours to be one of them.
To keep your spot, I'd need a decision by [deadline date]. No pressure at all. I just want to make sure I can deliver the timeline we discussed.
Let me know either way.
[Your Name]
3
The Final Email
Send 14+ days after proposal
Subject: Should I close your file?
Hi [Name],
I haven't heard back, and I completely understand if the timing isn't right or you've decided to go in a different direction.
I'd rather know either way than leave things open-ended. If it's a no, no hard feelings at all. If there's still interest, just let me know and we can pick up where we left off.
Either way, I wish you the best.
[Your Name]